Google Analytics provides valuable information about your website and user behaviors.  As a marketing agency, we review Google Analytics and website traffic for every single client of ours, regardless of which digital channel we are marketing on. 

In October 2020, Google announced a major update to their platform by switching from Universal Analytics (GA3) to Google Analytics 4 (GA4). On July 1, 2023, UA/GA3 will stop collecting website data. 

The time has come for ALL BRANDS to make the switch before they lose precious insights.